Forecast and CPC optimizer
Campaign forecast
Active segments grouped by Topic
0 segments
i
No enabled segments
Return to Evidence to enable segments for the forecast.
Benchmarks
Industry reference values
Avg CPC
$1.04
Avg CTR
0.7%
YouTube CPC
$1.12
TikTok CPC
$0.94
CPC optimizer
Reach and cost curve with selectable target point
Reach vs Cost curveOptimal point: 15.6m at $3,808
Under targetNear optimalPast optimal
Optimal: 15.6m
Optimal: $3,808
Forecast metrics
Live projection for enabled segments
+12.4%
Unique reach
15.6m
+64%
Scanners CTR
2.24%
+18%
Clicks
1,941
+8.1%
Cost
$3,808
Export plan
Share the plan to stakeholders
Export options
- Excel workbook with summary, forecasts, countries, segments, and optimizer data
- Email to the contact email with managers copied
- Downloadable file after generation